Started in 2010, Rodeo Motors, Inc. is the culmination of over 25 years of work by Brandon Roberts.
Brandon started Image Auto Sales in Boise, Idaho in February 1993, which led to three locations throughout Treasure Valley and hundreds of vehicles in inventory. His distinctive efforts produced multiple awards, including Quality Dealer of the Year, from The Idaho State Independent Auto Dealers Association (ISIADA). During his time as President of the ISIADA, Brandon spearheaded the implementation of state legislation to require Idaho auto dealers to complete continued education courses to help increase quality across the auto industry.
Brandon started Rodeo Motors after moving back to Preston to be closer to family. He continues to own five dealership locations across Idaho, with several additional spaces currently under construction.